Round-Up Fundraising Platform
Zark
MICRO-GIVING
About the project
A charitable round-up platform that lets users contribute a fraction of their daily credit and debit card purchases to support essential educational, humanitarian, and cultural organizations in Armenia.
HIGHLIGHTS
- UXSeamless Round-Up Flow
- DEVSecure Card Linking
- UIDonor Dashboard & Reports
Branding
A Modern Insignia of Solidarity
The Zark 'Z' mark represents upward motion and progressive impact, designed to sit cleanly on diverse financial cards.
The physical card designs feature deep cultural motifs, turning a payment method into a proud emblem of heritage and support.
Social collateral and stickers act as tangible artifacts of the digital micro-giving community, reinforcing loyalty.
THE CHALLENGE
Designing a trustworthy, frictionless platform for micro-giving and sustained charitable impact.
Zark aims to revolutionize charitable contributions for Armenia by tapping into daily spending habits. The critical challenge was building a platform that feels fundamentally secure, incredibly simple to set up, and completely transparent about where the funds go.
We focused on a clean, modern, and trustworthy aesthetic. Through intuitive dashboards, distinct card tier designs, and clear impact reporting, the platform gamifies and simplifies the donation process, converting casual supporters into long-term patrons.
Color palette
The Zark color system balances the warmth of charitable giving with the crisp, professional aesthetics of modern financial technology.
Components
Premium Card Offerings
To incentivize larger and more consistent donations, Zark offers physical cards with escalating benefits and distinctive, culturally profound designs. The Titanium and Plastic tiers provide tactile connection to the digital platform.
User Dashboard
Total Transparency & Tracking
The Zark dashboard offers members complete visibility into their micro-donations. Users can effortlessly link bank accounts, monitor cycle contributions, and review a transparent ledger of every round-up transaction.
